The sum total of your website development is not content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.

Remember we are talking about complete website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.

A website can be more than just your window into the cyber world. It’s your base of operations and can also be a source of rich information about your business. Use site stats to help you improve how you run your business.

What To Look For:

A number of different statistics can help you improve the way that search engines look at your site. Each one can tell you something useful about how your business is currently doing.

1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. You can also learn what items are doing well and which ones are dragging down the bottom line.

2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are first time visitors to your site and not repeat ones. As such, the more unique visits you received, the higher the potential client base.

3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.

4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. To help you predict the future of your business, compare statistics appropriately and identify buying trends.

5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.

Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.

Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!

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